Post by sadiaafruj958 on Sept 3, 2023 4:11:57 GMT -7
Email and Marketing Ops Lead at PowToon, member of the “Women of Email”
Anna Levitin, a Phone Number List member of the “Women of Email” association and a speaker at Malcom, Inbox Expo, and Litmus Live. Now Anna leads Email and Marketing Ops at PowToon, an animation software that allows the creation of professional and fully-customized videos.
Have you faced any challenges as a woman throughout your career? And how did you overcome them?
I have experienced working and living in three different countries, and the challenges I faced varied depending on my country. I felt less empowered in certain workspaces, and there were doubts about my ability to lead a team.
In general, I believe that challenges should be based on expertise and should encourage my professional growth. Challenges based on gender do not help develop me as an expert.
Is there any gender inequity in the marketing industry today?
I can’t stop talking about how great the email community is! Personally, I don’t feel any inequity among email marketers, but I understand that it may not be the same for all marketers.
I frequently speak at various marketing events in Europe and the US, and I’m extremely proud to see many female speakers from different areas within the marketing field. There is a professional network called “Women of Email,” of which I’m a member. This community drives positive changes within the industry and promotes professional growth for women.
I’m connected to many women who mentor, help others grow, and organize masterminds specifically for women in email marketing. I’ll be happy to connect readers with those experts.
S: Why email marketing? What about this industry attracted you?
Great question. I started my marketing journey by working with classic media such as newspapers, radio, and TV commercials. Then I gradually shifted to the digital world. For a few years, I mainly worked for start-ups, and being part of the marketing team in a start-up meant that I was head-on everything. I have experience with PPC campaigns, affiliate programs, SEO, blogger outreach, retention marketing, and more.
When I decided to challenge myself with a new marketing position, I was specifically looking for a retention/email marketing role because I felt that it suited my personality.
Anna Levitin, a Phone Number List member of the “Women of Email” association and a speaker at Malcom, Inbox Expo, and Litmus Live. Now Anna leads Email and Marketing Ops at PowToon, an animation software that allows the creation of professional and fully-customized videos.
Have you faced any challenges as a woman throughout your career? And how did you overcome them?
I have experienced working and living in three different countries, and the challenges I faced varied depending on my country. I felt less empowered in certain workspaces, and there were doubts about my ability to lead a team.
In general, I believe that challenges should be based on expertise and should encourage my professional growth. Challenges based on gender do not help develop me as an expert.
Is there any gender inequity in the marketing industry today?
I can’t stop talking about how great the email community is! Personally, I don’t feel any inequity among email marketers, but I understand that it may not be the same for all marketers.
I frequently speak at various marketing events in Europe and the US, and I’m extremely proud to see many female speakers from different areas within the marketing field. There is a professional network called “Women of Email,” of which I’m a member. This community drives positive changes within the industry and promotes professional growth for women.
I’m connected to many women who mentor, help others grow, and organize masterminds specifically for women in email marketing. I’ll be happy to connect readers with those experts.
S: Why email marketing? What about this industry attracted you?
Great question. I started my marketing journey by working with classic media such as newspapers, radio, and TV commercials. Then I gradually shifted to the digital world. For a few years, I mainly worked for start-ups, and being part of the marketing team in a start-up meant that I was head-on everything. I have experience with PPC campaigns, affiliate programs, SEO, blogger outreach, retention marketing, and more.
When I decided to challenge myself with a new marketing position, I was specifically looking for a retention/email marketing role because I felt that it suited my personality.